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Writing is an adventure. To begin with, it is a toy and an amusement. Then it becomes a mistress, then it becomes a master, then it becomes a tyrant. The last phase is that just as you are about to be reconciled to your servitude, you kill the monster and fling him to the public.

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Drinking Coke While Creating for Heineken?

Heineken Copying is the best form of flattery, I know. Yet the ad world requires an innate creative sense that’s innovative, in-tune and fairly original. The new Heineken TV spot, “Share The Good” immediately reminds me of Coca-Cola’s ’70s spot, “I’d Like to Buy The World a Coke.” The song is different, the images are different, but the message seems so I don’t know…been there done that!  See for yourself

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