Attention Spammers…I Don’t Have a Penis
Do sex marketers simply not care if they annoy the hell out of everyone? Do they assume that because sex is a basic human drive they can spam us to death and eventually they’ll hit a nerve and we’ll respond? Who are these people and do they actually know anything about good communication? Do they sit around and discuss messaging, brand building and customer retention, or do they simply lurk in Cyberspace capturing as many email addresses as possible?
All of a sudden I’m receiving five or six emails a day from Viagra. I’m not opening the messages for fear the spamming aficionados will track my every move and five or six will quickly turn into 50 or 60 daily promises to help me achieve and maintain an erection. What I really want to do is scream at them,"I DON’T HAVE A PENIS."
Viagra isn’t the only offender. I’m getting email with subject lines that read, "Keep Her On it All Night," and "She Will Always Want it Now." The inbox onslaught is annoying and in incredibly poor taste, sure, but it also reeks of a daftness that is surprising.
First, as I mentioned earlier…I DON’T HAVE A PENIS so how did my email address wind up on obviously male-oriented spam lists? I don’t have a first name that can swing either way and it’s apparent nobody in the marketing departments is culling their lists.
Second, the people creating these messages must spend 24/7 in the porn industry and think the rest of the world would like to do the same. I don’t know any women who want to "stay on it all night" or any men for that matter who actually want us to "stay on it all night". Even for those of us who rebuke the puristic social norms and actually admit we like sex, we still want to sleep.
Can’t the sex people figure out how to target their markets, and if not, can’t they at least hire a copywriter to come up with some decent subject lines?
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Comment by Doug on 18 January 2008:
Our spam filter at work can’t even stop these things. We’ve had pissed-off employees call the Central Office to ask why they’re getting offensive e-mails on a public e-mail server. The real questions are - where do these e-mails originate, who creates them and how much they get paid? My favorites are the ones with anatomical diagrams outlining ‘potential growth’ and badly-Photoshopped porn imagery.
Comment by Tricia on 28 January 2008:
What do you think the graphic designers tell their parents while enjoying a Sunday night dinner? “Hey, Junior. What’s new at work?” Asks Dad. “Oh, not much.” Responds the son. “I’m working on sharpening my penis illustrating skills in the hope I’ll be promoted to…”